The Role of Hepcidin

Animated pinball representation of the body

This 3D animated video explains the role of Hepcidin, a hormone that regulates iron absorption in the body.

The client wanted to represent parts of the process more visually as a stylised animated pinball machine. The heavy metallic balls of iron interact with the typical elements found in a pinball machine, each representing different parts of the body or the absorption process.

The clip below shows a sample of sections from the whole video.

The Role of Hepcidin - animated pinball representation of elements within the human body
The Role of Hepcidin - animated pinball representation of elements within the human body
The Role of Hepcidin - animated pinball representation of elements within the human body
The Role of Hepcidin - animated pinball representation of elements within the human body
The Role of Hepcidin - animated pinball representation of elements within the human body