London 2017
World Para Athletics Championships and
IAAF World Championships

© IAAF


We were delighted to supply animations for the stadium screens at the London 2017 World Championships, for both the World Para Athletics Championships and the IAAF World Championships.

We created graphics for the various screen types in the stadium - the main display screens, the thin mid-tier 'ribbon' screen, the field electronic display boards, external screens on the marathon and walk routes and the large external screen outside the QEOP stadium.

Animations were created to introduce each event, promote social media, loop the competing country flags, display messages and sponsor information and to entertain the spectators. We created a number of 'cam' animations where the camera would pan around the crowd who appeared framed on the screen in, for example, the Kiss Cam, Bolt Cam, Dance Cam, Hug Cam, Mo Cam etc. They would have to strike a pose, kiss or hug someone, dance on screen etc.

We also animated the mascots for both events - Whizbee and Hero. They appear in a number of animations, running, jumping, welcoming the crowds, encouraging them to clap with the athletes or to be quiet for certain races. They even got their umbrella out on screen if it rained.

We also provided elements of the animations for the IAAF to use within their social media and youtube videos.

A small selection is shown in the clip above and the stills below show them in use on the stadium screens.

IAAF World Championships London 2017

IAAF World Championships London 2017